01 Discovery
30-minute kickoff call.
We cover your services, audience, goals, and anything the site needs to replace or improve. You receive a written project brief and scope document before any design work begins.
Primary practice · 01
Websites for service businesses.
Production-grade sites built fast with AI, designed to get the phone ringing and the form filling. Brand integration, mobile-first design, contact routing, local SEO, and WCAG 2.2 AA accessibility, all on a stack chosen for speed and near-zero maintenance.
Who this is for
Plumbers, electricians, and home-service contractors. Freight and B2B logistics operators. Manufacturers and trade-network distributors. Any service business whose phone needs to ring.
Typical timeline
1 – 3 weeks
Kickoff to a live, indexed site you fully control. Two revision rounds included. Fastest: 7 days (Elevated Water Solutions).
In short
Salt & Scale builds production-grade websites for service businesses: plumbers, contractors, freight companies, and anyone whose phone needs to ring. Sites are designed with a mobile-first layout, contact and lead-routing forms, a local SEO foundation, and WCAG 2.2 AA accessibility. Every project ships on Astro, Tailwind CSS, and Vercel. A stack chosen for speed, stability, and near-zero maintenance cost. AI tools are used throughout the build to move fast; every line is reviewed and owned by one senior engineer. Most engagements run one to three weeks from kickoff to a live, indexed site you fully control. The fastest so far, Elevated Water Solutions, shipped in seven days.
Every project includes
What's shipped.
- 01
Brand integration
Logo, colors, typography, and voice applied consistently across every page. Your business, not a template.
- 02
Mobile-first design
Designed for the phone screen first, where most service-business searches happen. Phone numbers click-to-call, forms are thumb-friendly, layout works at any size.
- 03
Contact and lead routing
Forms with smart field structure, graceful error handling, and routing logic (service type, location, urgency) so leads reach the right inbox.
- 04
Local SEO foundation
Structured data, service-area architecture, per-page title and description tags, sitemap, and canonical URLs. All set correctly from day one.
- 05
Accessibility-conformant build
WCAG 2.2 AA: keyboard navigation, screen-reader semantics, visible focus states, 4.5:1 contrast on body text, and accessible forms throughout.
- 06
Performance budget
Lighthouse mobile scores targeted at 95+ across Performance, Accessibility, Best Practices, and SEO. Core Web Vitals checked before handoff.
- 07
Deployment and handoff
Live on Vercel under your own account. Source in a GitHub repo you own. Domain configuration, DNS, and a walkthrough of how to manage the site post-launch.
The process
Diagnose. Design. Build. Launch.
02 Design
Approve before we build.
A high-fidelity mockup of the homepage and one inner page. You review and approve typography, color, and structure before any code is written at scale.
03 Build
Staging URL, two revisions.
Full site build on a staging URL. You review every page, request revisions, and sign off before deployment. Two revision rounds included in scope.
04 Launch
Cutover and handoff.
DNS cutover, sitemap submission, a walkthrough call, and a recorded Loom of how to manage the site. You own the repository and the Vercel project.
Stack we ship on
Low-maintenance. Built to last.
Framework
Astro 5
Static output by default. Pages load as plain HTML, no JavaScript hydration tax, near-perfect Lighthouse scores out of the box.
Styles
Tailwind v4
Design tokens baked into CSS. Consistent spacing, typography, and color without a design-system overhead your team can't maintain.
Hosting
Vercel
Global CDN, automatic deploys on every push, free tier covers most service-business sites indefinitely. No server to manage.
Anthropic Partner
AI-augmented build
AI accelerates the build: copy structure, component drafts, schema generation. Every output is reviewed by a senior engineer before it ships.
Pricing
Fixed-price. Written upfront.
No hourly billing. No surprise change-orders. You get one number in writing before any code is written — that's the number you pay.
$1,500
Starter
4–6 pages, contact form, local SEO foundation, mobile-first build. Right for a solo operator who needs a professional online presence and a way for leads to reach you.
- + Up to 6 pages
- + Contact & quote form
- + Local SEO foundation
- + 1–2 week timeline
$3,000
Growth
8–15 pages across multiple services, service-area map, photo gallery, reviews block, and a quote form on every service page. Built to rank and convert. Elevated Water Solutions is this tier.
- + Up to 15 service & location pages
- + Photo gallery with location attribution
- + Reviews block, brand trust row
- + 1–3 week timeline
$5,000+
Authority
Full hub-and-spoke SEO architecture, city-page clusters, blog, and custom integrations for larger operations. Built for businesses actively competing for local search position.
- + City-page & service-area clusters
- + Blog / insights section
- + Custom integrations
- + 2–4 week timeline
Scope questions or a build that doesn't fit a tier? Start with a discovery call — written quote within three business days.
Related work
Two sites on this track.
01 Houston · Plumbing
Mahi Plumbing
24/7 emergency plumber serving Houston and nine surrounding cities. Built phone-first with a Trophy Catch personality and trust signals that convert at 2 AM.
View case study 02 Houston · Multi-service plumbing
Elevated Water Solutions
Eleven-year master-plumber operation. Eleven services across three categories, fifteen-area local SEO coverage, and photo proof of every install.
View case studyCommon questions
Things people ask first.
If your question isn't here, send a note. Most replies come back the same business day.
-
How much does a service-business website cost?
Starter sites (4–6 pages, contact form, local SEO) start at $1,500. Growth builds with multiple services, service-area pages, photo gallery, and reviews blocks run $3,000. Authority sites with city-page clusters and a blog start at $5,000. Every quote is fixed-price, written before any code is written. No hourly billing, no surprise change-orders. -
How long does a service-business website take?
Most sites ship in one to three weeks from kickoff. That includes a discovery call, brand and copy review, design approval, build, accessibility and performance checks, and deployment. The fastest so far, Elevated Water Solutions, was seven days from idea to production. Scope changes or extended copy revisions can extend this, but the standard timeline is one to three weeks. -
What do I need to provide before we start?
A logo or brand direction, the services you offer, the areas you serve, and any existing photos. We can work with rough drafts for copy. You don't need polished text before kickoff. A short onboarding form collects everything we need after you sign. -
Will I be able to update the site myself after launch?
Yes. Deployment goes to your own Vercel account and the source is in a GitHub repo you own. For content-heavy sites we can add a lightweight CMS (like Netlify CMS or Tina) at no extra complexity. Either way, you own the site outright. There's no monthly platform fee, no lock-in. -
Does the site include SEO?
Every site ships with a local SEO foundation: per-page title and description tags, canonical URLs, structured data (Organization and LocalBusiness schema), an auto-generated sitemap, and a service-area architecture where relevant. We don't offer ongoing SEO management, but we set the technical foundation correctly from day one. -
What does 'WCAG 2.2 AA accessibility' mean in practice?
It means the site works for people who navigate by keyboard, use screen readers, operate at 200% zoom, or use assistive technology. Every form has proper labels, focus states are visible, color contrast meets 4.5:1 for body text, and interactive targets are large enough to tap on mobile. We run axe-core and Lighthouse accessibility checks before handoff.
Let's build a site that books work.
Tell us about your business, the services you offer, and what you need the site to do. We'll follow up within one business day.